2016. A Pattern-Based Approach to the Development of Frugal Innovations. Technology Innovation Management Review, 6(3): 13-21
Introduction
The economic rise of emerging and developing countries induces a rapid growth of the global intermediate layer , which will grow from 4.9 billion humans in 2010 to nearly triple that number by 2030 (Credit Suisse AG, 2010; Ernst & Young, 2011, 2013). Eighty-five percent of this increase will come from the Asian continent (OECD, 2010; Roland Berger, 2013), and 40% of the consumption is predicted to be generated in China and India in 2030 (Ernst & Young, 2011).